Rico is known for designing and manufacturing highly specialized and custom material handling equipment, which sets it apart from its competition. The company's focus is on creating tailored solutions that cater to unique material handling challenges, particularly in demanding environments. Rico's equipment is often used in industries requiring stringent safety and efficiency standards, such as aerospace, automotive, and heavy manufacturing. They emphasize durability, innovation, and precision engineering, ensuring their products can handle specific tasks that standard equipment may not efficiently perform. This customization capability and dedication to addressing complex handling needs are key distinguishing factors for Rico's material handling solutions.